*UPDATED* Rent the Runway Introduces “Our Runway”

I first wrote about Rent the Runway back in ’09 and have written about them and rented more than a few times since then. A few weeks ago, I received an RTR invite for an “exclusive launch party.” When I read “we’re throwing in a free dress rental for you and your guest, I knew I’d attend. It was only the day before the party that the let me know what the party was for; Our Runway.

“Inspired by you, it’s the first social shopping platform of its kind where you can browse and rent directly from customer photos to find your perfect look. We’re turning our customers into models because we believe that confidence and happiness – what you show us via your RTR moments – is the truest form of beauty.” — RTR

For more on Our Runway and to see my look for the night, **AND for updated, very special photos from the night** look below…

Our Runway is an extension of Rent the Runway’s year old rating system which allowed renters to rate their dress and add photos of themselves. I know from choosing my dress that seeing… “real women” instead of sized zero women in a dress helps you to make a better decision about what will look the best on your body. So now, instead of first sorting through model photos and looking at user submitted photos after, you can search for dresses my user submitter photos first. Check it out.

I originally chose the Hervé Léger Black Abyss Gown but I got a call a day before my dress was to be delivered saying it wasn’t available. This has happened before, but again, the stylists at Rent the Runway were more than accommodating. Not only did they help me choose another dress, but they also sent me a pair of earring to wear, too. Not bad for a free event and free dress rental.

I ended up with the Hervé Léger Cyclone Dress and Badgley Mischka Black Spade Earrings.

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For more on my Rent the Runway Moment, click here.

And if you haven’t already joined Rent the Runway, you’re incredibly hard-headed you can join by clicking here.

UPDATED

Here’s a bonus photo (or rather, two) with me, Rent the Runway co-founder, Jennifer Hyman, and my bestie, Dominique G.!

For a more defined look at the “Our Runway” concept, take a look at the New York Times article.

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