July #AssataBAKES Sale

Friday, June 27th, 2014 at 12:00 pm

Things are definitely heating up! It’s warm outside and it’s warmer in my kitchen. The third sale of the season is on Saturday, July 19, 2014.

For the full menu and more details, look below…
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Posted at 12:00 pm

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Summer’s First #AssataBAKES Sale

Friday, June 13th, 2014 at 7:48 pm

To everyone who came to the bake sale last month, thank you all so much! It was a success! It was also nice to be able to see old friends and talk with my neighbors. Thankfully, I’ll get to do it again next week!


The second sale of the season is on Saturday, June 21, 2014, which also marks the first official day of Summer!

For the full menu and more details, look below…
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Posted at 7:48 pm

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#AssataBAKES Sales are Back!

Saturday, May 3rd, 2014 at 11:26 am

It’s back again! I’m so happy for the opportunity to do this local bake sale again. Last year, these sales were the reason I got to see so many friends and so much of my family. It was great to be able to share my love of baking with so many new people.


The first sale of the season is on Saturday, May 31, 2014. I will be selling cookies and cupcakes like last Spring, and I will also introduce my Red Velvet Macarons! Yum!

For the full menu and more details, look below…
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Posted at 11:26 am

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Ben and Jerry’s Free Cone Day

Friday, April 4th, 2014 at 12:15 pm

Thankfully the weather is supposed to be in the upper 50’s next week so if you don’t eat too much ice cream this weekend (is that even possible?), you can visit a Ben and Jerry’s on Tuesday, April 8, 2014 from 12-8p and get a free cone.

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For a list of local Ben and Jerry’s locations, click here.

In the mood for ice cream but not really into the crazy mix-ins? Check out Van Leeuwen on East 7th (in the LES) or Bergen Street (in Brooklyn). They make some incredible ice cream in… “grown-up” flavors.

Posted at 12:15 pm

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Support Girls on the Run!

Sunday, March 30th, 2014 at 10:00 am

This Sunday, Vrou Women is hosting a Spin Class with a “Silent Auction, Raffle and Complimentay Blow-Outs” at Swerve Fitness to benefit the New York City chapter of Girls on the Run. I’m proud to say that AssataBAKES is one of the sponsors! The 45-minute spin class will be followed by drinks, appetizers, complimentary blow outs and AssataBAKES treats! All proceeds from the event will support Girls on the Run NYC.

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“Girls on the Run is a transformational physical activity based positive youth development program for girls in 3rd-8th grade. The program culminates with the girls being physically and emotionally prepared to complete a celebratory 5k running event. The goal of the program is to unleash confidence through accomplishment while establishing a lifetime appreciation of health and fitness.” — via Vrou

Spin, Sweat, Party at Swerve Fitness
Sunday, April 6, 2014
30 West 18th Street
btwn 6th and 5th Avenue
To purchase a ticket, click here.

For more info, look below…
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Posted at 10:00 am

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“Why Everyone Needs a Side Hustle”

Friday, March 14th, 2014 at 11:32 am

Yesterday, MadameNoire.com published an article by Rhonesha Byng titled “More Than Money: Why Everyone Needs a Side Hustle” featuring AssataBAKES! Yay!

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I’m so grateful that I’ve been able to take something that I love and find a way to make money (no matter how meager) from it. To read the full article, click here.

Thank you Rhonesha for interviewing me for this!

Posted at 11:32 am

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AssataBAKES.com is Here!

Friday, March 7th, 2014 at 12:00 pm

It took a lot of planning but AssataBAKES.com is finally here! Many thanks to Miachel of SpicedCuriosity.com for taking the main product shots for the site! Also, thank you to Kathryn of Vrou for helping me find some great freelancers at FreeLancer.com!

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Thank you all so much for the support (especially through the AssataSAYS.com hiatus while I’ve been working on building yet another company). Check out the site and let me know what you guys think!

Posted at 12:00 pm

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Fiestah.com Interview

Wednesday, November 27th, 2013 at 11:11 am

A couple of weeks ago I was interviewed by Fiestah.com about my holiday baking. Fiestah.com is a site that “helps you plan your event by taking the hassle out of finding, booking, and managing multiple vendors.” I’m one of the catering vendors, so, like DJ’s and photographers on the site, I’m able to submit bids to work with event planners.

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Here’s a snippet from the interview:

Using baking as a form of self-expression, Assata tells us her ability to bake well comes from her love and passion for cooking. “There is a love there because people that love me were the ones who taught me about baking. I only bake what I like, and I share that with the people I love,” she says.

Thanks to Sarah from Fiestah for featuring me!! To read the entire article, click here.

If you would like to find out about placing a holiday order for Christmas, shoot an e-mail over to Baked@AssataSAYS.com.

Have a great Thanksgiving.

Posted at 11:11 am

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“Priorities” with 3WCircle and HerAgenda

Monday, November 18th, 2013 at 9:46 am

When Rhonesha hosted her last event on Next Gen Women Leaders, I met Caroline Scheinfeld, founder of 3WCircle, “a circle of real women who have real conversations and form authentic connections.” Part of what 3WCircle does is “create, connect and curate authentic conversations and real relationships between real women” to fill the void for “a non-preachy support network that encourages women to be honest about what they want.”

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Last Tuesday I attended and helped cater an event for 3WCircle and HerAgenda. The conversation was “Love, Career, Babies, and Wellness: What Slices Are In Your Priority Pie?”

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Guest speakers Kelly Hoey, Tai Beauchamp and Meryl Gabay all had some incredible words of wisdom which brought out a few spicy anecdotes from the other women in the room.

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Three of the most important things I was able to get from the evening were to (1) remember that prioriteis shift, (2) know that there is a difference between feelings and instinct (and to always listen to/trust that instinct), and that (3) the best way to deal with fleeting happiness is to give back.

The next 3WCirlce conversation on “how to give to ourselves and fulfill our desires and purpose” will take place on Tuesday, December 10. To request an invite to this conversation, click here.

For more info on 3WCircle, HerAgenda, and a full recap of the night, click here.

Posted at 9:46 am

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Dagne After Work

Wednesday, October 16th, 2013 at 9:00 am

Dagne Dover is a new accessories company started by a friend of a friend (Hey Rae! Hi Jessy!). The company first launched this past summer and they’re hosting an event at Dashing Diva in NoHo to introduce everyone to the new Fall/Winter colors of their signature bags. Check out the vid below featuring the “CW.1” and “T.1“.

Come hang out with #DagneAfterWork for a complimentary manicure, moscato and of course, handbags! You’ll get a SNEAK PEEK of the new colors for Dagne Dover Fall/Winter 2013.

To reserve your spot for the night, click here. Unfortunately, all of the manicures are reserved for the night, but it’ll be worth it to come out, and check out the collection up close. I missed the launch this past summer, so I’m excited about finally seeing everything in person.

Thursday, October 24, 2013, 7p-9p
Dashing Diva Salon
41 East 8th Street
btwn University and Broadway
NoHo, New York

For more info on Dagne Dover’s launch, check out the story on HerAgenda.com.

Posted at 9:00 am

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