I was going CRAZY....

Monday night/early Tuesday morning trying to figure out if what I was seeing was a joke. This "Be Kanye" commercial came on about 4 or 5 times on channel 11 (the only channel I watch) and no one I asked about it had seen it.

via BeKanyeNOW
For an in depth look at what this means literally, look below.


Thanks to Dwight for mentioning to me that it had something to do with Absolute vodka. After doing a bit more googling, I finally found the video. All I can say about the video is WHOA!

ABSOLUT(R) VODKA, the most influential spirits brand in the world, announces a collaboration with musical genius and 10x GRAMMY(R) award-winning artist Kanye West that will join two icons of style together for a series of projects throughout 2008. Their creative ventures begin with sponsorship of the Glow in the Dark Tour 2008 Ignited By ABSOLUT 100, and will continue as West works with the brand to bring his signature style into nightlife arenas and marketing campaigns in a daring and provocative fashion. As part of the brand's 'In An ABSOLUT World' advertising campaign, West, along with other artistic luminaries, will share his vision of life in an ABSOLUT World through online testimonials and interpretations.

"I have a lot of respect and admiration for a brand that was so ahead of its time in terms of seeing the value of collaborating with the creative community to express a unique vision of ABSOLUT. This is a brand that has worked with the pre-eminent artists of the 20th Century -- Tom Ford, Andy Warhol, Keith Haring, Helmut Newton. These are individuals who have inspired me in my work, and I feel honored to be a part of this legacy," said Kanye West. "What I'm most excited about is the opportunity to help push ABSOLUT in even more scintillating ways through a collaboration that puts me both in front of and behind the camera." -- via PRN