Ben and Jerry’s Free Cone Day

Friday, April 4th, 2014 at 12:15 pm

Thankfully the weather is supposed to be in the upper 50′s next week so if you don’t eat too much ice cream this weekend (is that even possible?), you can visit a Ben and Jerry’s on Tuesday, April 8, 2014 from 12-8p and get a free cone.

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For a list of local Ben and Jerry’s locations, click here.

In the mood for ice cream but not really into the crazy mix-ins? Check out Van Leeuwen on East 7th (in the LES) or Bergen Street (in Brooklyn). They make some incredible ice cream in… “grown-up” flavors.

Posted at 12:15 pm

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Support Girls on the Run!

Sunday, March 30th, 2014 at 10:00 am

This Sunday, Vrou Women is hosting a Spin Class with a “Silent Auction, Raffle and Complimentay Blow-Outs” at Swerve Fitness to benefit the New York City chapter of Girls on the Run. I’m proud to say that AssataBAKES is one of the sponsors! The 45-minute spin class will be followed by drinks, appetizers, complimentary blow outs and AssataBAKES treats! All proceeds from the event will support Girls on the Run NYC.

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“Girls on the Run is a transformational physical activity based positive youth development program for girls in 3rd-8th grade. The program culminates with the girls being physically and emotionally prepared to complete a celebratory 5k running event. The goal of the program is to unleash confidence through accomplishment while establishing a lifetime appreciation of health and fitness.” — via Vrou

Spin, Sweat, Party at Swerve Fitness
Sunday, April 6, 2014
30 West 18th Street
btwn 6th and 5th Avenue
To purchase a ticket, click here.

For more info, look below…
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Posted at 10:00 am

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“Why Everyone Needs a Side Hustle”

Friday, March 14th, 2014 at 11:32 am

Yesterday, published an article by Rhonesha Byng titled “More Than Money: Why Everyone Needs a Side Hustle” featuring AssataBAKES! Yay!

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I’m so grateful that I’ve been able to take something that I love and find a way to make money (no matter how meager) from it. To read the full article, click here.

Thank you Rhonesha for interviewing me for this!

Posted at 11:32 am

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Friday, March 7th, 2014 at 12:00 pm

It took a lot of planning but is finally here! Many thanks to Miachel of for taking the main product shots for the site! Also, thank you to Kathryn of Vrou for helping me find some great freelancers at!

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Thank you all so much for the support (especially through the hiatus while I’ve been working on building yet another company). Check out the site and let me know what you guys think!

Posted at 12:00 pm

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Wednesday, November 27th, 2013 at 11:11 am

A couple of weeks ago I was interviewed by about my holiday baking. is a site that “helps you plan your event by taking the hassle out of finding, booking, and managing multiple vendors.” I’m one of the catering vendors, so, like DJ’s and photographers on the site, I’m able to submit bids to work with event planners.

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Here’s a snippet from the interview:

Using baking as a form of self-expression, Assata tells us her ability to bake well comes from her love and passion for cooking. “There is a love there because people that love me were the ones who taught me about baking. I only bake what I like, and I share that with the people I love,” she says.

Thanks to Sarah from Fiestah for featuring me!! To read the entire article, click here.

If you would like to find out about placing a holiday order for Christmas, shoot an e-mail over to

Have a great Thanksgiving.

Posted at 11:11 am

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“Priorities” with 3WCircle and HerAgenda

Monday, November 18th, 2013 at 9:46 am

When Rhonesha hosted her last event on Next Gen Women Leaders, I met Caroline Scheinfeld, founder of 3WCircle, “a circle of real women who have real conversations and form authentic connections.” Part of what 3WCircle does is “create, connect and curate authentic conversations and real relationships between real women” to fill the void for “a non-preachy support network that encourages women to be honest about what they want.”

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Last Tuesday I attended and helped cater an event for 3WCircle and HerAgenda. The conversation was “Love, Career, Babies, and Wellness: What Slices Are In Your Priority Pie?”

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Guest speakers Kelly Hoey, Tai Beauchamp and Meryl Gabay all had some incredible words of wisdom which brought out a few spicy anecdotes from the other women in the room.

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Three of the most important things I was able to get from the evening were to (1) remember that prioriteis shift, (2) know that there is a difference between feelings and instinct (and to always listen to/trust that instinct), and that (3) the best way to deal with fleeting happiness is to give back.

The next 3WCirlce conversation on “how to give to ourselves and fulfill our desires and purpose” will take place on Tuesday, December 10. To request an invite to this conversation, click here.

For more info on 3WCircle, HerAgenda, and a full recap of the night, click here.

Posted at 9:46 am

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Dagne After Work

Wednesday, October 16th, 2013 at 9:00 am

Dagne Dover is a new accessories company started by a friend of a friend (Hey Rae! Hi Jessy!). The company first launched this past summer and they’re hosting an event at Dashing Diva in NoHo to introduce everyone to the new Fall/Winter colors of their signature bags. Check out the vid below featuring the “CW.1” and “T.1“.

Come hang out with #DagneAfterWork for a complimentary manicure, moscato and of course, handbags! You’ll get a SNEAK PEEK of the new colors for Dagne Dover Fall/Winter 2013.

To reserve your spot for the night, click here. Unfortunately, all of the manicures are reserved for the night, but it’ll be worth it to come out, and check out the collection up close. I missed the launch this past summer, so I’m excited about finally seeing everything in person.

Thursday, October 24, 2013, 7p-9p
Dashing Diva Salon
41 East 8th Street
btwn University and Broadway
NoHo, New York

For more info on Dagne Dover’s launch, check out the story on

Posted at 9:00 am

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My Week in Vegas

Tuesday, October 15th, 2013 at 8:11 pm

Last week, I celebrated my 25th birthday in Las Vegas with my mom. The day of my birthday was also the first day of lectures at the 2013 International Baking industry Exposition (IBIE). I used the week to take a much needed break from New York, to celebrate my 25th year on this earth, and to learn a little more to help grow my business.

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Above is my week of food (some real and some fake) in pictures. The IBIE took over the north side of the Las Vegas Convention Center and filled it with some of the largest cooking, baking, and packing machinery as well as the sweetest pies I’ve ever tasted. I was in a bakers paradise.

Lovely isn’t it? To see more from my trip (including video from The Gun Store), look below…
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Posted at 8:11 pm

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Final #BakedbyAssataSAYS Bake Sale

Tuesday, September 10th, 2013 at 9:40 am

I am so grateful that I was able to do these bake sales this past summer. Because of them, many of my friends and family got an opportunity to come out and visit me. I also got a chance to meet many of me neighbors.

Thank you to everyone who came out over the summer, hung out with me, and supported my bake sales. The last one of the summer season (and probably the last public one of the year) is this Saturday! I hope to see you guys this weekend!

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For the full menu and other details, look below…
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Tasting: Milk River Cafe

Friday, August 23rd, 2013 at 9:07 am

I was invited out by my friend Raeshon to see his band play at a tasting for a new restaurant on Atlantic Avenue this past Tuesday. As usual, I was glad to see RGK2 play but I was really happy about being able to try out a new restaurant in my neighborhood. So, my mom and I walked the few blocks over to try out Milk River.

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The head chef and co-owner, La-Niece Lyew has also worked at Umi Nom (which is across the street from my house) and Mercer Kitchen (fancy!).

Milk River Cafe
960 Atlantic Avenue
btwn Grand and Washington Ave
Brooklyn, New York

To see more from Milk River, look below…
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Posted at 9:07 am

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